The StampMate Journal.
Loyalty ideas and straight-talking advice for people who run independent businesses. No jargon, no fluff, written in Sheffield.
How to pick a reward that pays for itself
A free coffee costs far less than its menu price. How to work out what a reward really costs, and how a prize wheel makes room for a bigger top prize.
Read the article9 loyalty ideas for independent cafés
Nine practical ways to turn first-timers into regulars: a stamp card, a decent reward, a well-timed lock-screen message and a bit of chat at the till.
Read the articleApple and Google Wallet loyalty cards, explained for small businesses
What a Wallet card actually is, how customers add one on iPhone or Android, how it updates itself, and why nobody needs to download an app.
Read the articleHow many stamps should a loyalty card have?
Ten stamps is a habit, not a rule. How to pick the right number for a card, based on how often regulars visit and what the reward really costs.
Read the articlePaper vs digital loyalty cards: what actually brings people back
Paper stamp cards are cheap and everyone gets them, but they get lost, forgotten and fiddled. An honest look at what really keeps regulars coming back.
Read the articleBuild a loyalty card in minutes.
No design skills needed. Templates, custom branding and a live preview of the card exactly as customers see it, all before sign-up.
